Prime Minster Boris Johnson hailed Cadbury for making 125 million more Dairy Milk bars from its ‘historic Birmingham home.’
BirminghamLive exclusively revealed that almost all of the much-loved Dairy Milk will be produced at the chocolate maker’s Bournville factory rather than across Europe due to a £15 million investment.
It will add another 12,000 tonnes of capacity meaning it will create an enormous 125 million extra bars.
The PM said it was a “fantastic” move by Cadbury after the treat had been a “firm favourite for generations.”
Retweeting Graham Young’s story, Mr Johnson posted: “Dairy Milk has been a firm favourite for generations, so it’s fantastic to see this Great British brand making more chocolate bars in its historic Birmingham home.”
In 2020, Bournville produced 35,000 tonnes of Cadbury Dairy Milk – equivalent to 234 million tablets.
A small percentage of Cadbury Dairy Milk tablets will continue to be produced in Ireland, Germany, Hungary and Poland.
Mondelēz, which owns the chocolate brand, told BirminghamLive not all bars can be produced at Bournville due to the “many formats and sizes tablets come in, each format requires different equipment, for example moulds, to make them.”
Louise Stigant, the UK Managing Director of parent company Mondelēz International, told BirminghamLive that the sum would include £11 million for the new line itself and an additional £4 million to boost production of “chocolate mass to meet current demand and anticipate future needs.”
It would also avoid the need for any compulsory redundancies, while enabling 13 staff to take voluntary redundancy.
“We are making sure we can continue to be a world class chocolate manufacturer so we are really trying to improve the facilities at Bournville,” said Mrs Stigant.
The plan will be facilitated by moving some Easter egg production to a partner company, Magna.
Freeing up that line, which is only used for eight months per year, would see an extra 125 million Cadbury Dairy Milk Bars being made in Bournville – equivalent to 12,000 tonnes of chocolate per year – instead of being made in Europe.
Mrs Stigant said the plan to have all CMD bars made in Bournville was “a creative way of bringing Cadbury Dairy Milk back to the UK, which we are proud of – it will also give another 50 seasonal workers a significant, guaranteed minimum time of work.”
She added that US parent company Mondelez had invested £80 million in Bournville since 2014 to “modernise the site and drive efficiencies.”